Here, we’re going to talk about Banners Broker Traffic Packs.
Carrying on from the previous lesson, we were discussing 3 different ways you can qualify a panel. You should already know what qualifying a panel means.
The 3 methods of qualifying a panel are:
- Purchasing a traffic pack(s)
- Obtain sales credits
- Send organic traffic to the publisher’s website
Traffic Packs
A traffic pack is something you need to buy in order to get your panels generating money. In other words, the traffic packs will qualify your panels, thereby initiating the income generation.
You only need to buy traffic packs if you can’t qualify your panels in one of the other 2 ways. Having said that, most people choose to qualify their panels by buying traffic packs. It’s the easiest and fastest method, even though it does cost money.
A traffic pack is a product which contains impressions or traffic hits and is used to generate impressions/traffic on the sites which house your panels. This is what happens behind the scenes, but it’s not something we would be concerned with.
All we need to know is, we can kick-start our panels into action by purchasing traffic packs. In this business, we refer to impressions as simply traffic hits. These terms are interchangeable.
A traffic pack costs $50 and contains 50,000 impressions (traffic hits). You can use these impressions in one of 2 ways.
- You can use this traffic to promote your own business, exactly as you did when you set up a campaign with the included impressions from your initial package purchase. In this case, the traffic pack will not do anything for your panels. You would still need to buy a traffic pack specifically for kick-starting your panels.
- You can use these impressions to qualify your panels, thereby putting the income wheels in motion. If you do use your impressions for this purpose, banners broker will double the number of impressions (traffic hits) you bought. So instead of receiving 50,000 traffic hits, you will receive 100,000 traffic hits (50k will be bonus traffic) and yet you still pay the standard $50.
You can buy more than one traffic pack if you need to, but there are caveats if you do that. I’ll discuss that shortly.
Although a traffic pack contains 50,000 impressions, you may not need to use all of them to get a panel qualified.
The lower colored panels require less traffic to qualify, while the higher colored panels require more traffic to qualify.
Here are the qualification requirements for each of the colored panels…
ONE YELLOW PANEL REQUIRES 5,000 HITS TO QUALIFY
ONE PURPLE PANEL REQUIRES 15,000 HITS TO QUALIFY
ONE BLUE PANEL REQUIRES 45,000 HITS TO QUALIFY
ONE GREEN PANEL REQUIRES 135,000 HITS TO QUALIFY
ONE RED PANEL REQUIRES 405,000 HITS TO QUALIFY
ONE BLACK PANEL REQUIRES 1,250,000 HITS TO QUALIFY
So, if you have a yellow panel and a purple panel which needs qualifying, you can purchase one traffic pack for $50 and this will give you 100,000 traffic hits.
You would use those hits to qualify the yellow for 5000 hits and the purple for 15,000 hits, totaling 20,000. So after qualifying these 2 panels, you would be left with 80,000 traffic hits in your traffic bank.
When you need to qualify a panel, you will find the box on the right side of the panel displaying the amount of hits required to qualify the panel. Just click it to qualify that panel (after you have bought a traffic pack).
As an example, if you need to qualify the red panel, then you would need more than one traffic pack. You’d need 5 traffic packs if you have none to start with. 5 packs would give you 500,000 traffic hits. You’d need to use 405,000 of them to qualify one red panel.
But there are ways around spending so much money to qualify just one panel. Also, there are strategies to help you avoid overspending. You’ll find this information in the strategies part of this site.
Buying banners broker traffic packs does have some conditions associated with it. It’s not as simple as just buying them and applying them to qualify your panels. There are rules and conditions which you may not like. Here they are the important points:
- Traffic Packs are a monthly commitment. Once you buy a traffic pack or packs, you have to buy the same amount of traffic pack(s) every month from there onwards.
- Your subscription will be charged on the same day of the following month. Example: If you bought 2 traffic packs on January 15th, for USD $ 100.00, you will be charged again on February 15th for USD $100.00.
- If you buy more than 1 traffic pack within a 30 day period, you will automatically be noted as a premium member. The monthly admin fee for Premium membership is $100/month (this does not include your Traffic Packs). The monthly admin fee for Standard membership is $15/month.
- Cancellation Policy:Traffic Packs are a monthly commitment. If you decide to cancel your subscription you will:
- Lose 50k bonus hits from your traffic bank (the extra 50k you got as part of your traffic pack purchase).
- If you don’t have enough hits on your traffic bank, they will be removed from your panels in which you have used bonus hits to qualify.
- Not be able to purchase traffic packs again for the next 6 months.
As you can see, it’s very important to buy no more than you absolutely must. If you do overspend, you will have to commit to that amount every month. Again, it all comes down to strategy.
If you ever buy more than one traffic pack within any 30 day period, you will also be upgraded to a premium membership, for which you will have to pay $100 as a monthly membership fee instead of the $15 you are paying now as a standard member. Sooner or later, this will happen as you grow your business and it is a good thing, as it will save you money at that time. But don’t do it prematurely.
The premium membership has additional benefits which we will discuss in a separate lesson.
Whatever happens, don’t buy more traffic packs than you need to and then refuse to commit to that amount every month. You won’t be able to buy any more for 6 months and this will be a huge setback unless you can qualify your panels effectively with the 2nd method.
With that said, let’s move onto discussing the 2nd method of qualifying your panels: Banners Broker Sales Credits.
Amin